Business

Building the Infrastructure of Tomorrow

Eric Vevang is a visionary entrepreneur who has built and scaled multiple businesses across diverse industries. From the dirt to the cloud, his ventures are defined by a unique ability to identify “dark” markets and illuminate them through systems, strategy, and technology.

Menutize

Menutize (formerly ClikDone) is The API for the Real World. The service economy has historically been dark, offline, and chaotic—trapped in a loop of phone tag and unstructured data that renders it invisible to the modern AI economy. Eric founded Menutize to deploy the definitive operating system that standardizes these offline interactions, turning chaos into commerce.

  • The “Menutization” Engine: Menutize transforms vague service concepts—like “lawn care” or “detail work”—into standardized, transactable products called Menu Cards. By turning services into SKUs with defined scope and price, the platform allows both humans and AI agents to negotiate and book real-world tasks instantly.

  • The Command Center: More than just a lead-gen tool, Menutize serves as a complete financial hub. It empowers service professionals to replace bloated tech stacks with a single platform for automation, dispatch, and recurring revenue.

  • Bridge to the Future: Menutize is actively paving the roads for the autonomous economy. It provides the digital infrastructure necessary for AI agents to interact with the blue-collar world, ensuring service businesses are ready for the future of commerce.

  • Proven Impact: The platform is currently powering the digital operations of major service brands, enabling them to automate logistics, increase sales velocity, and meet the demands of the instant-gratification economy.

Atlanta Sod Company

Founded in 2008 during the economic downturn, Atlanta Sod Company was Eric’s first major entrepreneurial success, born out of necessity.

  • Revenue Milestones: Generated $250,000 in the first year and scaled to over $1 million annually within three years.
  • Longevity: Operated for over a decade, generating more than $10 million in total revenue.
  • Specialization: Offered premium turf solutions, including high-quality sod varieties and professional installation services, becoming Atlanta’s leading sod supply and installation provider.
  • Exit: Sold in 2019 for a seven-figure sum to a private buyer.

LocalSodFarm.com

Launched in 2020, LocalSodFarm.com was Eric’s vision for revolutionizing the sod industry through technology and scalability.

  • Innovative Launch: Created alongside 50 sub-brands targeting major cities, supported by cutting-edge software enabling seamless online purchases of sod and installation services.
  • Explosive Growth: Scaled from $0 to $10 million in revenue within three years.
  • Industry Impact: Combined farm-fresh quality with innovative technology, allowing customers to purchase sod and schedule installations easily online.
  • Acquisition: Acquired by Forge Equity Partners in January 2024, marking another significant milestone in Eric’s entrepreneurial career.

Legacy

Eric Vevang’s career is defined by the transition from “Blue Collar Grit” to “High-Level Systems Engineering.” Across his ventures, he has demonstrated an exceptional ability to take chaotic, offline industries and rebuild them with the precision of a software architect.